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Ways to Sell: Online, In Person, and Wholesale From One Account

Open a store, add checkout to the site you already have, take phone orders, sell at events, or sell wholesale. Every channel runs on the same catalog, customers, and orders.

I need a store

Your own online store

StoreFronts give you a complete store on your own domain, designed in the Visual Builder, with checkout built in. Start from a theme, and add more StoreFronts as you add brands.

Explore StoreFronts

I have a website

Add selling to your site

Keep the site your customers already know and add UltraCart where you need it.

WordPress plugin

Install the plugin, connect your account, and place items, lists, and buy buttons with shortcodes.

Set up UltraCart on WordPress

Checkout Only

Keep your site and your funnel. Send shoppers to UltraCart's hosted checkout, no replatforming.

See Checkout Only

Buy Buttons

Embed a product and a buy button on any page, in any CMS.

Add Buy Buttons

One account behind every channel

Whichever way a customer buys, the order lands in the same account.

One UltraCart accountAlderwick Provisions Co.
  • One catalogAdd a product once and sell it wherever you choose.
  • One order queueOrders and customers from every channel in one place.
  • One set of reportsRead sales across every channel together.

I take phone orders · I sell in person

Phone and in-person sales

Phone and email orders

Build orders for customers during a call: search their profile, clone a past order, apply special pricing, or send a quote that converts when they're ready. Popular with call centers.

See order entry

Point of sale

Take card-present payments with Stripe Terminal readers, scan barcodes, and print receipts at a shop, pop-up, or trade show. Inventory, customers, and reports stay in sync with your online store.

Discover UltraCart POS

I sell wholesale

Sell wholesale

Open a wholesale store next to your retail site. Approved buyers see their pricing tier and can check out with a purchase order.

  • Tier pricing: a percentage off or a set price per item.
  • Purchase orders: approved buyers check out with a PO.
  • Order minimums: by subtotal or item count.
  • Wholesale-only pages: visible only to a tier.
Wholesale on multi-storefront

Wholesale marketplace

Reach independent retailers on Faire

UltraCart connects to Faire, the wholesale marketplace where independent shops find new brands to stock. Faire orders land in UltraCart with the rest of your orders.

See the Faire integration

I'm building custom

Build your own checkout

Custom Checkout

Add upsells before and after checkout, collect the fields you need, and drop the ones you don't.

Customize your checkout

REST API and webhooks

Build a headless front end or connect your own systems with a REST API, SDKs in six languages, and real-time webhooks.

Explore the API

I sell on marketplaces

Marketplaces and channel partners

Sell where your customers already shop. Orders from these channels land in the same UltraCart account as everything else.

Walmart.com

Import Walmart.com orders into UltraCart and send tracking back when they ship. Listings stay on Walmart.

  • Orders in
  • Tracking back
Walmart.com integration
eBay

List items, keep inventory and prices current, download orders, and send shipment confirmations.

  • Listings out
  • Orders in
  • Tracking back
eBay integration
Faire

Wholesale orders from independent retailers on Faire arrive in UltraCart.

  • Orders in
Faire integration
ShipStation

Route orders from marketplaces connected to ShipStation, like TikTok and Etsy, into UltraCart.

  • Orders in
ShipStation integration
SPS Commerce

Import retail orders through the SPS Commerce supply chain network, with channel partner mapping on each item.

  • Orders in
  • Item mapping
SPS Commerce integration
PayPal Agentic Commerce

Sync your catalog to PayPal so shoppers can find and buy your products inside AI assistant chats. Orders flow into UltraCart.

  • Catalog out
  • Orders in
PayPal Agentic Commerce guide
Custom channel partner

Submit orders from any system through the Channel Partner REST API, a common setup for call centers and distribution sites.

  • Orders in
Channel Partner API guide

Ways to sell FAQ.

Can I use UltraCart with my existing website?

Yes. Add products and buy buttons to WordPress with the UltraCart plugin, embed Buy Buttons on any site, or keep your site and use Checkout Only to send shoppers to UltraCart's hosted checkout.

Can I take orders over the phone?

Yes. Order entry lets your team build orders for customers during a call, clone past orders, apply special pricing, and send quotes that convert to orders.

Does the point of sale share inventory with my online store?

Yes. UltraCart POS runs on the same platform as your online store, so inventory, customer data, and reporting stay in sync.

Can I sell wholesale on UltraCart?

Yes. Customer pricing tiers give approved buyers their own pricing, purchase orders, tax exemption, and order minimums, and you can run a separate wholesale StoreFront next to your retail store.

Does UltraCart work with Faire?

Yes. UltraCart connects to Faire, the wholesale marketplace for independent retailers.

Can UltraCart import orders from Walmart and other marketplaces?

Yes. Channel partner integrations bring in orders from Walmart.com, eBay, Faire, SPS Commerce, GoHighLevel, PayPal Agentic Commerce, and marketplaces connected through ShipStation. Any other system can send orders through the Channel Partner REST API.

Can I build a completely custom front end?

Yes. The REST API, SDKs for JavaScript, Python, PHP, Java, C#, and Ruby, and real-time webhooks let you build a headless store or connect your own systems.

Ready to Launch Your Online Store? It's Easier Than You Think!

Get started with UltraCart in just a few simple steps. No long commitments, no complicated setup. Just a streamlined experience designed to get your store live and making sales.

Clear Pricing

Transparent pricing that grows with your business. No hidden fees, just the tools you need to succeed.

Pricing and Plans

Dedicated Support

Friendly support ready to help you launch, grow, and answer any questions along the way.

Contact Support