Loyalty Programs That Run Inside Your Marketing Flows

Award Rewards from Any Automation Flow

Loyalty isn't a separate system — it's a step type. Drag it into any flow alongside email, SMS, postcards, and webhooks.

• Works alongside every channel — loyalty steps sit next to email, SMS, postcard, and webhook steps
• Filtered awards — apply customer filters to loyalty steps (e.g., only award to VIP tier)
• A/B test reward amounts — combine loyalty with experiments to optimize incentives

Reward Your Best Customers with Tiers

Define custom loyalty tiers and automate tier changes based on customer behavior.

• Custom tier names — Bronze, Silver, Gold, Platinum — or whatever fits your brand
• Automated tier movement — promote after milestones, demote after inactivity via flow logic
• Tier-based segmentation — use tiers in segment filters to target campaigns at specific loyalty levels
• Variable earning rates — different point multipliers or reward amounts per tier
• Flow-driven changes — tier promotions and demotions happen as steps in your automation flows

Flexible Reward Mechanics

Points Program

• Add or deduct points — per flow step, with full control over amounts
• Customer-facing labels — describe each transaction in the loyalty ledger (max 50 characters)
• Visible balances — customers see their points balance in their account
• Checkout redemption — customers redeem points as discounts during checkout

Cashback Program

• Configurable expiration — set credit expiration from 0 days (never expires) to any duration
• Immediate credit — store credit appears in the customer's account instantly
• Automatic application — credit applies automatically at checkout
• 24-hour safeguard — skip customers who received credit in the past 24 hours to prevent duplicate awards from flow re-entry

Target Campaigns by Loyalty Status

Your loyalty data is part of the same customer profile used for segmentation. Build segments that combine loyalty tier, purchase history, and engagement — all in one filter.

• Segment by tier — target campaigns at Gold members only, or exclude Platinum from discount offers
• Segment by points balance — re-engage customers with expiring or unused points
• Combined filters — loyalty data + purchase behavior + engagement for hyper-targeted flows
• Automated notifications — send tier upgrade or downgrade notifications via flow triggers