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Separate storefronts, one business behind them

Every StoreFront is a complete store that shoppers see as its own site. Behind the scenes they all run on the same account, so you manage products, fulfill orders, and read reports once. Already running a site somewhere else? Add UltraCart checkout to it with Checkout Only mode.

Separate for each store

  • Its own domain: every StoreFront runs on its own host name.
  • Its own design: a theme and pages built in the Visual Builder.
  • Its own checkout options: choose the payment methods, gateways, and shipping methods each store offers.
  • Its own emails: receipts, shipping notices, flows, and campaigns from its own sending domain.

Shared in one account

  • One catalog: add a product once and choose which stores show it.
  • One customer and order view: every store's orders land in the same place.
  • One place for reports: filter sales by StoreFront, or query every store in BigQuery.

Multiple brands, one back office

Run separate brands as separate stores, each with its own domain, look, and voice, without separate accounts to keep in sync.

  • Its own identity: each brand gets its own domain, theme, and pages built in the Visual Builder.
  • Its own emails: receipts, shipping notices, flows, and campaigns go out from each brand's own sending domain.
  • One catalog: add a product once and choose which stores show it.
  • One order queue: orders from every brand arrive in the same place for fulfillment and customer service.

Retail and wholesale, side by side

Open a wholesale store next to your retail site. Wholesale customers sign up, you approve them, and from then on they see their pricing tier and can check out with a purchase order.

  • Tier pricing: a percentage off or a set price per item for each customer pricing tier.
  • Purchase orders: approved wholesale customers can check out with a PO.
  • Tax-exempt buying: mark a tier as tax exempt.
  • Order minimums: require a minimum subtotal or item count.
  • Wholesale-only pages: lock pages so only customers in a tier can see them.
  • Signup and approval: wholesale signup and approval emails run as flows.

Campaign sites without a new account

Launch a site for a product line, a seasonal campaign, or a single hero product, then retire it when the campaign ends.

  • Copy a store to start: duplicate an existing StoreFront, then change what's different.
  • Only the products it needs: assign a handful of items from your catalog.
  • Its own checkout options: choose which payment and shipping methods the campaign site offers.
  • Numbers by store: filter sales reports by StoreFront to see what the campaign sold.

One account runs all of it

Every StoreFront plugs into the same UltraCart account, so what you set up once shows up in every store.

One UltraCart accountAlderwick Provisions Co.
  • One catalogAdd a product once and choose which StoreFronts show it.
  • Customers and ordersEvery store's customers and orders in one place for service and fulfillment.
  • Checkout per storeTurn payment methods, gateways, and shipping methods on or off for each StoreFront.
  • Emails per storeReceipts, shipping notices, flows, and campaigns sent from each store's own domain.
  • Sales by storeFilter sales reports by StoreFront, or query every store together in BigQuery.
  • A design per storeEach StoreFront gets its own theme and pages in the Visual Builder.

Five stores, one plan.

The Medium plan includes five StoreFronts, so five brands run on one plan with one bill. On platforms that bill per store, five brands means five subscriptions to pay for.

Multi-storefront FAQ.

How many StoreFronts do I get?

It depends on your plan: Small includes 1 StoreFront, Medium includes 5, Large includes 10, and Enterprise includes 25. Every StoreFront runs from the same account.

Can each StoreFront have its own domain?

Yes. Each StoreFront runs on its own host name, so every brand or channel can use its own domain.

Can I run a wholesale store next to my retail store?

Yes. Customer pricing tiers give approved wholesale customers their own discounts or item prices, purchase orders, tax exemption, and order minimums, and you can lock pages so only those customers see them. Wholesale signup and approval run as email flows.

Can I copy a StoreFront to launch a new one?

Yes. Duplicate an existing StoreFront, then change only what's different. Review its payment and shipping options before launch, since those can differ by store.

Can I see sales for each StoreFront?

Yes. Sales reports can be filtered by StoreFront, and the BigQuery data warehouse includes StoreFront data for your own analysis.

Does each StoreFront send its own emails?

Yes. Each StoreFront has its own Communications settings, including sending domain, lists, flows, campaigns, and transactional emails like receipts and shipping notices.

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