Marketing Automation That Runs on Real Commerce Events

24 Ways to Engage, Route, and Convert

Messaging

• Send Email — full email with visual builder, template library, and personalization tokens
• Resend Email — re-send to non-openers or with modifications
• Send SMS — text message with MMS support, smart sending, and coupon codes
• Send Postcard — physical postcard via mail, designed in the postcard editor
• Experiment — A/B test email variants with automatic winner selection

Flow Control

• Wait — delay by minutes, hours, or days
• Wait for Condition — pause until a customer meets specific criteria
• Condition — branch based on customer attributes, order data, or behavior
• Split — divide audience into percentage-based paths
• Merge — rejoin branches back together
• Rate Limiter — prevent message fatigue by capping frequency per customer
• Sunset — automatically remove inactive subscribers

Customer Actions

• Update Profile — modify customer attributes mid-flow
• List Subscribe / Unsubscribe — add or remove customers from lists
• Setup / Modify Cart — pre-populate a cart for one-click checkout
• Calculate Context Vars — compute personalization variables dynamically
• Loyalty Points — award points or cashback credits with tier management

Integrations

• Webhook — call any external HTTP endpoint (GET, POST, PUT, DELETE, PATCH)
• Third Party — integrate with configured third-party services
• Reviews.io — trigger product review requests
• InboxGeek — email preview and deliverability testing
• Workflow Task — create tasks in external workflow systems
• Begin Campaign / Flow — trigger another campaign or flow from within this one

Start with Proven Flows. Customize Everything.

Browse the template library for ready-made flow blueprints. Clone any flow and make it your own.

• Abandoned cart recovery — escalating incentives across email, SMS, and postcard
• Post-purchase review requests — timed sequences with Reviews.io integration
• Back-in-stock notifications — send a pre-populated cart when inventory returns
• Win-back campaigns — re-engage lapsing customers with personalized offers
• Welcome series — onboard new subscribers with a multi-step introduction
• Auto-order recovery — incentivize customers to reactivate canceled subscriptions

Flows That Only Work When Data Is Real-Time

Know Which Step Drives the Revenue

Every flow tracks performance from enrollment through conversion — at the flow level and at each individual step.

• Flow-level metrics — enrolled customers, total revenue, revenue per customer
• Step-level analytics — track the performance of each individual step
• Click analytics — URL-level click tracking across all email steps
• Order attribution — trace purchases back to the specific step that drove them
• Enrollment tracking — monitor active enrollments and set limits
• Flow status management — active, inactive, paused, or draining (finish enrolled, stop new)