Customer Segmentation Powered by Real Commerce Data

Build Segments from Anything a Customer Does

Filter on any combination of customer attributes, purchase behavior, email engagement, cart activity, and subscription status. Combine conditions with AND/OR logic for precise targeting.

• Customer attributes — name, email, location, join date, tags, custom fields
• Purchase behavior — total orders, total spend, last order date, specific items purchased, average order value
• Email engagement — opened email, clicked link, opened specific campaign, engagement frequency
• Cart behavior — has active cart, cart value, specific items in cart, abandonment history
• Order context — order status, shipping method, payment method, coupon used
• Subscriptions — active subscription, subscription value, renewal date, canceled subscriptions

Filter preview shows how many customers match before you save. Dynamic rebuilding keeps segments current as customer data changes. Segment ranking controls priority when a customer matches multiple segments.

Build and Manage Your Subscriber Lists

Multiple ways to grow and manage your lists — from manual entry to automated flow steps.

• Manual addition — add customers one at a time or in bulk
• CSV import — upload existing contacts from spreadsheets or other platforms
• Signup forms — embed forms on your site for organic list growth
• Webhook subscriptions — automatically add customers from external platforms
• Flow integration — List Subscribe and Unsubscribe steps in your automation flows
• CSV download — export list members with permission controls

Each list tracks which campaigns and flows use it, so you always know where a list is active. Archive lists no longer in use to keep things organized.

Grow Your Lists with Embedded Signup Forms

Build signup forms directly in UltraCart and embed them on your storefront or any website. No third-party form tool required.

• Multi-list support — assign subscribers to multiple lists from one form
• Subscriber choice — optionally let subscribers choose which lists to join
• Name collection — collect name in addition to email
• Public list descriptions — use customer-friendly names instead of internal labels
• Embeddable HTML — generate code to drop into your storefront or any website
• Direct connection — forms connect directly to your UltraCart lists with no integration code

A Complete Customer Database — Not Just an Email List

Third-party ESPs only know what you sync to them — usually just email, name, and a few custom fields. UltraCart's customer database includes every order, every cart, every subscription, every browsing session, and every support interaction.

• Full customer profiles — email, name, address, order history, browsing behavior, subscription status
• Search and browse — find any customer by email in seconds
• Communication history — see every email, SMS, and postcard a customer has received
• List membership — view and manage which lists each customer belongs to
• Global subscription management — one-click global unsubscribe for compliance
• Activity status — active/inactive tracking based on engagement

Turn Segments into Ad Audiences

Bridge email marketing and paid advertising with the same customer data.

• Facebook Custom Audiences — create audiences directly from your UltraCart segments
• Behavioral retargeting — retarget customers who match specific purchase or engagement criteria
• Lookalike audiences — sync your best customer segments to Facebook for lookalike targeting
• One data source — the same segments that power your email and SMS campaigns power your ads