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Built in, not bolted on
Subscriptions share the checkout, customer record, and warehouse with the rest of your store. Nothing to install, sync, or pay for separately.
- No subscription app to install or keep in sync
- No revenue share on rebills
- Subscription and one-time items in one cart, and every rebill is a real order
The add-on route
$600 to $1,350+ a month
App fees and revenue share for a store billing $50,000 a month in subscriptions. Included on UltraCart.
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Triggers already wired
Skips, declines, and cancellations start the next step inside UltraCart. No connectors, no sync delays.
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Your data, one warehouse
Auto orders, customers, and attribution land in the same BigQuery warehouse as your orders.
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Cards stay current
Stored cards sit in a PCI Level 1 vault, and gateway account updaters refresh them before the next rebill.
Based on published pricing and documentation for leading ecommerce platforms and subscription apps, October 2026.
Offer the subscription where they buy
Shoppers choose subscribe or one-time right on the product page, and the auto order checks out in the same cart as everything else. Set the price and schedule for each step of the subscription.
- Subscribe or one-time pickers and schedule selectors, built with Item Offers in the Visual Builder
- Free trials, intro pricing, and step pricing that changes by rebill
- Customer-chosen frequency, or automatic enrollment on your schedule
Let subscribers fix it themselves
In My Account, subscribers skip, pause, reschedule, or change quantity without opening a ticket. When someone heads for cancel, a skip offer and a reason picker come first.
- Skip next shipment, Ship Now, reschedule, and pause
- A cancel flow with structured reasons, plus click-to-cancel options for FTC compliance
- Every change can trigger a follow-up flow
New in September 2026
Recover failed payments on autopilot
When a rebill declines, UltraCart retries on your schedule and emails the customer. When they update their card in My Account, the new card goes on the auto order, every rebill parked in Accounts Receivable, and any open Accounts Receivable order. Eligible orders are charged in the background, and the auto order reactivates.
- Configurable retries (3 tries, 3 days apart by default) with decline and expired card emails
- The same protections as the hosted update billing page. Orders older than 45 days get the new card but are never charged automatically.
- Nothing to turn on. Link your expired card emails to My Account and one update restarts everything.
Your team sees every subscription
The CRM Subscriptions tab shows each customer's auto orders, next ship dates, and lifetime value beside the conversation. AI and human agents act on it without switching screens.
- Per-item next ship dates, transaction history, and change logs
- Permissions for who can cancel or postpone, plus the new Manage Auto Orders (Remove Items) permission for removing recurring items
- Hold before shipment, plus bulk postpone and cancel tools
Know what each subscriber is worth
Fourteen auto order reports cover churn, cohorts, cancel reasons, declining payments, and projected sales, and the raw data sits in BigQuery for anything else.
- Churn, cohort, LTV, and cancel reason reports included
- Rebills reported to ad platforms as their own event, so acquisition numbers stay clean
- SQL access to the same warehouse as your orders and customers
Subscriber requests, handled in the conversation
Web chat, SMS, and phone conversations carry the subscriber's auto orders with them. AI agents look up a subscription, update a card, pause, resume, delay, or cancel, and hand off to your team whenever a person is better.
- Chat, SMS, and voice
- AI handles the routine changes
- Your team takes over with full context
UltraCart AIAI agentHuman agent
Context: Auto order A-20931 · every 4 weeks · LTV $1,284
Can I push my next coffee order back a couple weeks?
Done. Your next House Blend shipment moved from Oct 21 to Nov 4.
Next shipment delayed, logged on the auto orderContext: Auto order A-20931 · every 4 weeks · LTV $1,284
My card expired. Will my subscription stop?
I just texted you a secure link to update it. Your paused rebill charges as soon as it's saved.
Update link sent, rebill parked in ARContext: Auto order A-20931 · every 4 weeks · LTV $1,284
Can I switch to every 6 weeks and add filters?
All set. Every 6 weeks starting Nov 18, with filters added to that order.
Frequency changed, 1 item addedNext shipment delayed, logged on the auto order
Customer context loadedHow subscriptions usually get added
Most platforms get subscriptions from an app, a basic built-in feature, or a paid extension. Here is how those routes compare with UltraCart.
| Capability | Hosted platform + subscription app | Website builder, basic subscriptions | Open-source cart + paid extension | UltraCart |
|---|---|---|---|---|
| Cost on top of the platform | $99 to $599 a month, plus up to 2% of revenue | Included, limited | Extension license, often hundreds a year | Included in your plan |
| Subscription and one-time items in one cart | Usually | Often one subscription per order | Usually | Yes |
| Customer skip, pause, and reschedule | Often on higher tiers | Often missing | Varies by extension | Yes, in My Account |
| Failed payment recovery | Yes, in a separate system | Basic retries | Depends on the gateway | Retries, emails, and card update recovery |
| Subscriber data in your warehouse | Separate app database | No | Your database, no warehouse | BigQuery included |
| Rebills processed as real orders | Synced from the app | Partly | Yes | Yes |
| Support from one company | Two vendors | Yes | Several vendors | Yes, US-based |
Based on published pricing and documentation for leading ecommerce platforms and subscription apps, October 2026.
Explore related features
- Customer IntelligenceSubscriptions on every customer profile
- AI AgentsChat and voice agents that manage auto orders
- Communications flowsFollow up on every subscriber change
- Data WarehouseBigQuery with your subscription data
- Auto order docsSetup, management, and reports
- The plugin taxWhat subscription apps really cost
Subscriptions FAQ.
Do I need a subscription app to sell subscriptions on UltraCart?
No. Auto orders are part of the platform. You set the schedule on the item, and subscription items check out, rebill, and report like any other order, with no app to install or sync.
Is there a per-transaction or revenue-share fee on subscriptions?
No. Subscriptions are included in your plan with no revenue share on rebills. Your normal payment processing rates apply, and optional services such as AR Retry are priced separately.
Which payment methods support rebills?
Credit and debit cards, PayPal, and Venmo, plus Apple Pay when PayPal is your provider. Methods that cannot be charged again later, such as purchase orders, checks, and some buy now, pay later services, are not available for auto orders.
What happens when a subscriber's card declines?
UltraCart retries on the schedule you set (three tries, three days apart, by default) and emails the customer. When they update their card in My Account, the new card is applied to the auto order and any parked rebills, those are charged in the background, and the auto order reactivates.
Can customers skip, pause, or cancel without contacting us?
Yes. My Account lets subscribers skip the next shipment, reschedule, pause, change quantity, and update billing. You can require a cancel reason and offer a skip before the cancel completes, and FTC click-to-cancel options are available.
Can I offer free trials or intro pricing?
Yes. Auto order steps let you set a different price and schedule for each rebill, so you can run a trial, a discounted first order, or pricing that changes over time.
Can I sell subscriptions and one-time products in the same order?
Yes. Subscription and one-time items share the same cart and checkout. Only the subscription items repeat on future rebills.
Can I move my subscribers from another platform?
Yes, with help. Auto orders can be created through the REST API, and UltraCart's professional services team can plan a migration with you. Contact us to review your current setup.
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