Direct Mail as an Automation Step

Design Postcards Without Leaving Your Dashboard

• Visual postcard editor — design front and back in one interface
• Template library — browse and select from pre-built postcard designs
• Brand customization — your logo, colors, products, and offers
• Personalization tokens — customer-specific content on every postcard

Preview Before You Print

Most direct mail services are fire-and-forget — you submit the design and hope it looks right. UltraCart's dry-run mode lets you preview every postcard before a single one is printed.

• Dry-run mode — render the postcard without actually mailing it
• Email previews — send rendered previews to up to 10 email addresses for team review
• Token verification — verify personalization tokens resolve correctly
• Layout check — confirm design and layout before committing to print and postage
• Iterate freely — refine the design without wasting physical materials

Postcards in Your Automation Flows

Add a postcard step to any marketing automation flow. Combine with email and SMS in multi-channel sequences.

Example: High-Value Cart Recovery

1. Cart abandoned (value > $100) → Send email
2. No purchase after 48 hours → Send SMS with coupon
3. No purchase after 7 days → Send postcard with personalized offer

• Behavior-triggered — postcards fire on abandoned carts, lapsed customers, VIP milestones, or any event
• Customer filters — target only high-value recipients (e.g., carts over $100)
• Multi-channel escalation — use postcards as the final step when digital channels don't convert