SMS Marketing That Knows Your Customers

Every Text Feels Personal — Because It Is

Every SMS pulls from the same live customer data that powers your store. No CSV uploads. No stale merge fields.

• Dynamic tokens — insert customer first name, last name, and email
• Coupon codes — auto-generate or select from your existing coupon library
• Cart URLs — send a link that opens the customer's exact cart for one-click checkout
• Product data — reference specific items from their order or cart
• Fallback values — provide defaults when data isn't available (e.g., "there" if no first name)
• Character counter — real-time message length tracking to stay within SMS limits

SMS as Part of the Bigger Picture

SMS isn't a separate channel with its own tools and data. It's a step in the same flow builder you use for email and postcards.

Example: Multi-Channel Cart Recovery

1. Cart abandoned → Wait 1 hour → Send email with cart contents
2. No purchase? Wait 24 hours → Send SMS with coupon code
3. Still nothing? Wait 3 days → Send postcard for high-value carts

• Combine channels — email + SMS + postcard in a single automation flow
• Escalate on non-response — use conditions to shift channels when customers don't engage
• Cross-channel rate limiting — prevent message fatigue across all channels
• Per-channel revenue — track which channel drove each conversion

Send More Than Text

MMS messages with product images consistently outperform plain text. UltraCart makes it easy to include visuals in every text.

• Image attachments — attach PNG, JPG, or GIF images to any SMS
• Auto-include item images — automatically pull the first item image from a cart or order
• Product photography in texts — visual messages drive higher click-through rates
• Twilio MMS delivery — reliable rich media delivery via Twilio's infrastructure

Send Smart. Stay Compliant.

SMS marketing requires careful frequency management and explicit customer consent. UltraCart handles both.

• Smart sending — automatically skip recipients who received an SMS in the last 24 hours
• Opt-in management — customers subscribe and unsubscribe through your lists
• Phone number management — add and validate sending numbers directly in UltraCart
• Flow-level rate limiting — prevent over-messaging with dedicated rate limiter steps
• Unsubscribe handling — respect opt-outs across all channels automatically

SMS marketing requires explicit customer consent. UltraCart's list management and unsubscribe system ensures compliance with TCPA and carrier requirements.

Powered by Twilio

UltraCart's SMS capabilities run on Twilio's global messaging infrastructure. You connect your own Twilio account and maintain full control.

• Quick setup — connect your Twilio account with your Account SID and Auth Token
• Phone number management — add and manage sending numbers directly from UltraCart settings
• Global delivery — Twilio's infrastructure ensures reliable SMS delivery worldwide
• Your account, your billing — you control your Twilio account and costs directly