Qlik

The Qlik Sense ecommerce integration with UltraCart connects Qlik's associative analytics engine to your UltraCart data warehouse in Google BigQuery. Analysts explore orders, subscriptions, customers, and campaigns across every dimension at once, without pre-built drill paths and without writing SQL.

Qlik Sense is the flagship self-service analytics platform from Qlik, the company that pioneered associative analytics. Where most BI tools force you down a linear query path, Qlik's associative engine lets every selection ripple across every related field in the data model instantly, surfacing both the data that matches a filter and the data that does not. Qlik Sense is available as a cloud SaaS product and as an on-premises deployment, widely used across finance, retail, and operations teams.

Ecommerce teams on traditional BI tools often build dashboards for the questions they already know to ask. The interesting questions, the ones about outliers, anomalies, and unexpected relationships, stay hidden. The UltraCart Qlik Sense integration opens that up. UltraCart streams every order, subscription, upsell, affiliate click, and StoreFront event into BigQuery within 1 to 2 minutes, and Qlik's BigQuery connector pulls that data into its in-memory associative engine for instant exploration across the full commerce data model.

The integration runs on UltraCart's Level 1 PCI-certified Data Warehouse, with four column-level security tiers that map to Qlik's section access controls. Linked-account merchants get a consolidated parent data set, enabling single-app ecommerce reporting across every brand and StoreFront in the portfolio. Qlik Sense connects to BigQuery using Google service-account authentication, so the permissions you already set in UltraCart flow through to every Qlik app your team builds, with no separate credential management to maintain.