Looker

The Looker ecommerce integration with UltraCart connects Google Cloud's enterprise BI platform directly to your UltraCart data warehouse in BigQuery. Data teams define commerce metrics once in LookML, and the entire business queries the same governed numbers for revenue, retention, subscription health, and campaign performance.

Looker is Google Cloud's enterprise business intelligence platform, originally a standalone company and now part of the broader Looker product family alongside Looker Studio. Where Looker Studio is a self-service dashboard tool, Looker is a full semantic modeling and governance layer built around LookML, embedded analytics, and data apps. It is used by large enterprises that need a single source of truth for metrics across thousands of users, dashboards, and downstream applications.

Most ecommerce analytics stacks suffer from metric drift: marketing defines revenue one way, finance another, and subscription teams a third. The UltraCart Looker integration eliminates that drift. UltraCart streams orders, subscriptions, upsells, affiliates, customers, and StoreFront events into BigQuery within 1 to 2 minutes. LookML defines "revenue", "active subscribers", "LTV", and "refund rate" once, and every Look, dashboard, Explore, and embedded app uses the same definitions against that live data.

The integration runs on UltraCart's Level 1 PCI-certified Data Warehouse, with four column-level security tiers that map cleanly to Looker's user attributes and access grants. Linked-account merchants can model a single consolidated parent data set and deliver governed BigQuery Looker modeling across every brand and StoreFront in the portfolio. Looker's persistent derived tables, data actions, and scheduling capabilities slot directly on top of UltraCart's streaming tables, enabling everything from executive dashboards and scheduled email reports to embedded merchant-facing analytics and action-triggered workflows.