Hightouch

The Hightouch ecommerce integration with UltraCart turns your data warehouse into the source of truth for every customer-facing tool. Build segments in UltraCart's BigQuery data set and Hightouch syncs them automatically to ad platforms, email service providers, CRMs, and support systems so your marketing and lifecycle teams work from the same modeled data.

Hightouch is the category-defining reverse ETL platform, used by data teams at leading brands to activate warehouse data across the business. Where traditional ETL pulls data into the warehouse, reverse ETL pushes governed warehouse data back out to the operational tools where it gets used: Meta, Google Ads, TikTok, Klaviyo, Attentive, HubSpot, Salesforce, Zendesk, and hundreds of other destinations.

Without reverse ETL, ecommerce teams end up building one-off integrations for every tool: one pipeline to push LTV tiers into Meta, another to send subscription churn risk into Klaviyo, a third to flag VIP customers in HubSpot. Each pipeline is fragile, custom, and drifts from the warehouse definition. The UltraCart Hightouch integration collapses that stack. UltraCart streams orders, subscriptions, affiliates, and StoreFront events into BigQuery within 1 to 2 minutes, Hightouch reads those modeled tables, and pushes the results into every downstream tool on a schedule or in response to changes.

The integration runs on UltraCart's Level 1 PCI-certified Data Warehouse using Hightouch's first-party Google BigQuery source connector with service-account authentication. Because Hightouch understands warehouse-native modeling, it works naturally on top of dbt models or Looker metrics built from UltraCart data, letting you define "VIP customer" once and activate that definition across every destination. Linked-account merchants can sync consolidated parent data sets to route multi-brand audiences centrally, while still letting each brand control its own destination credentials.