Fivetran

The Fivetran ecommerce integration with UltraCart lets you build a complete, unified data set in BigQuery by merging UltraCart's streaming commerce data with every other source your business runs on. Google Ads, Meta, TikTok, Shopify, HubSpot, Salesforce, NetSuite, Stripe, and hundreds more, all landed next to your UltraCart orders for true cross-source reporting.

Fivetran is one of the most widely adopted managed ETL platforms, used by thousands of data teams to replicate data from SaaS tools, databases, and ad platforms into cloud warehouses. It ships 500+ pre-built, fully managed connectors with automatic schema migrations, historical backfills, and standardized models, removing the need to build or maintain custom ETL pipelines for common data sources.

Merchants running on UltraCart rarely have a commerce data problem. They have an "everything else" problem: ad spend lives in five ad platforms, finance data in an ERP, support tickets in a help desk, subscription billing metrics in Stripe or Recurly. The UltraCart Fivetran integration brings all of that into BigQuery alongside the commerce data UltraCart already streams, so analysts can join ad spend to real gross-margin revenue and compute true ROAS, not attribution-inflated guesses.

The integration runs on UltraCart's Level 1 PCI-certified Data Warehouse in BigQuery, which acts as the destination for Fivetran's managed connectors. Fivetran writes each source into its own BigQuery dataset alongside UltraCart's `ultracart_dw` dataset, and analysts join across them with standard SQL. This pairs naturally with dbt, Hightouch, and your BI tool of choice: Fivetran lands the data, dbt models it, UltraCart contributes live commerce streams, and Hightouch activates the results downstream. Linked-account merchants can consolidate everything at portfolio level for unified BigQuery multi-brand reporting.