DBT

The dbt ecommerce integration with UltraCart turns raw commerce data into clean, tested, documented models your entire analytics stack can trust. Connect dbt to UltraCart's BigQuery warehouse and build reusable data models for revenue, subscriptions, cohorts, and customer behavior using version-controlled SQL and automated testing.

dbt (data build tool) is the modern analytics engineering standard, used by tens of thousands of data teams to transform data inside the warehouse. Available as dbt Core (open source, self-hosted) and dbt Cloud (the managed SaaS platform), it introduces software engineering practices to analytics: modular SQL, Git-based version control, automated testing, data contracts, and rich documentation all generated from your codebase.

Without a transformation layer, ecommerce teams end up with "business logic sprawl" where the same revenue definition is rewritten inconsistently across five dashboards, three spreadsheets, and a Looker Look. The UltraCart dbt integration fixes that at the source. UltraCart streams orders, subscriptions, upsells, affiliates, and StoreFront events into your BigQuery project within 1 to 2 minutes. dbt then models those raw tables into clean staging, intermediate, and mart layers with tested assertions, named metrics, and lineage that every downstream tool inherits.

The integration runs on UltraCart's Level 1 PCI-certified Data Warehouse, and dbt's BigQuery adapter authenticates with the same service-account user you provision for any BigQuery workload. Linked-account merchants can build dbt models against the consolidated parent data set for portfolio-wide BigQuery dbt transformations, and incremental materializations handle UltraCart's near-real-time streaming without full rebuilds. Because UltraCart automatically evolves the BigQuery schema as the platform adds fields, your dbt sources stay in sync and schema tests catch drift immediately.