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order management
platform update
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storefronts

The October 2025 release delivers faster storefronts, smarter AI reporting, and deeper integrations across shipping and payments. From new StoreFront Visual Builder (SFVB) elements to expanded Stripe BNPL options and UPS’s modern REST integration, these updates help you optimize your eCommerce storefront, streamline eCommerce checkout, and scale advanced, responsive ecommerce experiences without plugins.

Integrations

  • UPS REST API (General Availability)
    Our new UPS REST integration is now available to all merchants, providing a modern, resilient connection for rating, labels, and tracking—ideal for high-volume online shopping operations.
  • FedEx: Meterless Setup
    We’ve removed the legacy meter number requirement to align with FedEx’s newer REST workflow—simplifying onboarding and reducing setup friction.
  • ShipStation: Delivery Estimates in Ratings
    Checkout can now display delivery estimates returned by ShipStation’s rating API, helping customers choose the right option and improving conversion.
  • The Fulfillment Lab: Improved Error Logs
    Cleaner, more actionable error details accelerate troubleshooting and keep orders moving.
  • ShipEdge Integration
    A new connection for merchants leveraging ShipEdge for fulfillment and warehouse management.
  • ShipHero & DHL: Better Error Handling
    We hardened error capture and messaging for more reliable order flows.
  • PayPal Webhooks: VAULT.PAYMENT-TOKEN.DELETED
    When PayPal disables a subscription token, UltraCart now auto-disables the related Auto Order to prevent unintended renewals.
  • Converge (traffic tracking)
    Added integration to enrich attribution and understand how customers arrive at your eCommerce storefront.
  • Facebook Conversion Pixel: Further Improvements
    Additional refinements for more accurate event tracking across your funnel.
  • X Ads (Twitter) Server-to-Server
    New S2S integration allows more consistent signal sharing for ad optimization.
  • Stripe: More Buy Now, Pay Later
    Stripe now supports additional BNPL methods—Affirm, Klarna, Afterpay, and Zip—giving shoppers flexible payment options that lift checkout conversion.

StoreFront & Visual Builder (SFVB)

  • New Element: Item Image Gallery v2
    A modern, performant gallery component built for speed and mobile optimization, with improved controls for thumbnails and zoom.
  • Checkout Estimates + Shipping Method: Carrier Selection Setting
    New carrier selection options for estimate and method elements let you fine-tune which carriers appear at checkout.
  • Blog Post Title: Custom Tag Configuration
    Choose the semantic tag you want (e.g., h1, h2) to keep your blog markup clean and SEO-friendly.
  • Blog Post Image: Alt Text Support
    Add descriptive alt text to blog images for accessibility and better search performance.
  • Button: Save Cart → Override Continue Shopping URL
    Give designers tighter control over post-action navigation.
  • Button: Add Coupon Outside Item Forms
    You can now apply coupons from standalone buttons—no item form context required.
  • Checkout Form: IPv6 Enrichment
    The checkoutform element now enriches the cart with IPv6 data for more accurate server-to-server reporting.
  • Checkout Payment Method: Visual Builder Behavior
    Other methods remain visible when the PayPal Fastlane placeholder is shown in edit mode, reducing design confusion.

StoreFront Communications

  • Pause Any Flow
    Temporarily suspend automations without deleting them—handy for seasonal messaging, inventory events, or compliance checks.
  • Spam-Score Accuracy for Large Lists
    Improved spam-percentage calculations for high-volume senders yields clearer deliverability diagnostics.

Reporting & Analytics

  • AI Report Builder: “Duplicate” and “Save As”
    Work faster by cloning reports, then editing filters or dimensions—great for teams iterating on similar KPIs.
  • AI-Powered Order Attribution Analysis
    A new, AI-driven attribution view explains which traffic sources, ads, or campaigns are winning—so you can reinvest in what converts across your modern ecommerce funnel.
  • Reporting UI: Long Names & Large Lists
    Visual polish and pagination improvements make big report libraries easier to browse.
  • Order Attribution: Backend UI Updates
    Cleaner charts, clearer channel labels, and better comparisons across sources.

Configuration & Permissions

  • Auto Order Cancel Reason Codes (PayPal)
    New configuration to automatically record a clear cancel reason when PayPal disables a subscription—closing the loop for customer service and retention analysis.
  • Checkout → Checkout Options: Layout Improvements
    A refreshed configuration layout reduces clicks and makes advanced options easier to find.
  • Free Promotional Items: Customer-Removable
    You can now mark free promos as removable—great for compliance or when a freebie is not relevant to a customer’s cart.
  • Granular Permissions
    • Control whether users can edit pricing on orders.
    • Gate access to order processing settings for stronger operational governance.

Backend UI Enhancements

  • Config → Checkout → Shipping Options
    Streamlined controls and clearer warnings help teams manage shipping logic quickly.
  • Payments Landing Page
    Updated payment icons and newly surfaced Stripe options for faster setup.
  • General Reporting & Lists
    Better handling for long names and large lists throughout reporting pages.

Operations & Order Management

  • Shipping Department: Smarter Polling Messages
    When a transmission mechanism changes away from SOAP/REST, we no longer show irrelevant poll warnings—reducing noise for operations teams.
  • Gift Certificates: Printable Attachment
    Gift certificate notifications now include a generated PDF of the email for easy printing and gifting.

REST API & Developer Tools

  • Customer Object: Fax & Loyalty Tier
    The Customer object now exposes fax and includes loyalty_tier—useful for B2B workflows, service outreach, and segmentation.
  • Conversation APIs (Knowledge Base Docs)
    New endpoints to manage AI agent knowledge base documents programmatically, enabling smarter onsite chat and SMS experiences.
  • Item Image URLs via CDN
    Item image URLs now resolve via our CDN for faster asset delivery and better Core Web Vitals.

Item Management & SEO

  • Canonical Assignment Safeguards
    Additional protections prevent duplicate canonical assignments across StoreFronts, helping maintain clean indexation and stronger SEO.

Developer Notes

  • PayPal Auto Order Disable + Configurable Reason Codes
    Combined integration and configuration updates ensure subscriptions are safely disabled when tokens are revoked, with full traceability for support teams.
  • FedEx, DHL, ShipHero Error Handling
    Consistent error semantics across carriers and 3PLs simplify monitoring and alerting in custom apps.
  • Converge + X Ads S2S
    Broader ad-tech and tracking options improve advanced ecommerce attribution from ad click to repeat purchase.

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