Iterable

The Iterable ecommerce integration connects your UltraCart store to Iterable's cross-channel marketing platform, sending every purchase, cart, shipment, and customer signal into Iterable in real time. Marketing teams use that live data to power personalized email and SMS journeys without spreadsheet exports, manual uploads, or middleware stitching the two systems together.

Iterable is a cross-channel marketing automation platform founded in 2013 and used by leading consumer brands in retail, fintech, marketplaces, and digital services. The platform unifies email, SMS, push, in-app, and embedded messaging into a single journey builder, with workflow logic that reacts to live customer behavior.

Without a deep integration, ecommerce teams end up reconciling order data by hand, missing the window for abandoned cart recovery, and running SMS and email on separate, out-of-sync customer lists. UltraCart eliminates that gap by streaming order events, cart activity, shipment data, and review opportunities directly into Iterable through its API. Every event includes line items, totals, UTM attribution, and customer details, so Iterable journeys can branch on real purchase behavior the moment it happens.

The integration is built into UltraCart and runs asynchronously, so it never slows checkout. Customer profiles in Iterable stay enriched with calculated lifetime value, purchase count, average order value, SMS opt-in status, and phone numbers normalized to E.164 format for compliant SMS sends. UltraCart also detects subscription orders and rebill events, giving Iterable the signals it needs to power renewal reminders, churn prevention, and subscription lifecycle messaging.