Payment processing can be a confusing subject, especially if you are selling through multiple channels. Below are some of the most common questions we've been asked, and the corresponding answers. If you have a question not listed below, please feel free to contact our support team.
A payment gateway is a third-party company that connects your e-commerce software to your merchant account. This allows you to collect credit card, and in some cases electronic check, payments in real time from your online store.
While not required, it is generally recommended. By having a payment gateway, you can provide your customers with real-time feedback about the status of their payment. For example, if the credit card is declined, your customer is notified immediately. Additionally, a payment gateway greatly increases the automation of your online store, as you do not need to manually process payment transactions.
How does a payment gateway work?
When you set up your payment gateway, you will provide information regarding your merchant account to the gateway vendor. The vendor will then configure your gateway account to match up with your merchant account. Whenever UltraCart needs to process a payment, it connects to your gateway using the information provided. The gateway then talks to your merchant bank, and if the transaction is approved, communicates this back to UltraCart.
What payment gateways are supported by UltraCart?
Too many to list here. Please visit our list of supported gateways page to learn more about the gateways, and their associated information.
How much does a payment gateway cost?
The costs for a payment gateway vary by company. Typically, you will pay a monthly fee, as well as a fixed fee per gateway transaction. You should contact the gateway vendors directly for their most up-to-date pricing.
I already have a merchant account. Do I still need a gateway?
While not required, it is highly recommended. First, by using a payment gateway, you can offer your customers real-time status of their payments. Secondly, by using a real-time payment gateway, you can collect & utilize the Card Verification Code (CVV2), which provides an additional layer of security for card-not-present transactions. Finally, having a gateway provides you with a higher degree of automation in your online e-commerce operations, as you will not need to manually process payment transactions using a physical card terminal.
What information do I need to set up my payment gateway?
There are two parts in setting up your gateway. The first part involves the gateway provider and your merchant account, and the second part involves your gateway provider and UltraCart.
In the first part, your gateway provider will require access to your merchant account settings. Sometimes called a VITAL file, this record provides the gateway vendor all of the information needed to associate your merchant account to the gateway provider.
Once you have completed this configuration, the gateway provider will provide you with the necessary information to configure the gateway inside of UltraCart. The information provided by each gateway is different. To configure UltraCart with your information, simply log into UltraCart, go to Configuration, then Payments, and then select your transaction gateway. The specific fields required by your gateway will be shown. Simply input the information provided, and you're good to go!
What are my options for charging the customer during checkout?
The two major decisions you will need to make in regards to your payment gateway configuration are:
1) Authorize & Capture funds, or just Authorize funds?
2) Real-Time Charge during checkout, or batch charge through the accounts receivable section?
We discuss these options, and the reasons for choosing a particular process below.
Should I select Auth and Capture, or Auth then Capture?
This really depends on your business model, and how long you expect it to take for you to ship the product to the consumer. (Please note that the timelines discussed in this document are generic, and may not reflect the agreement you sign with your merchant account provider.)
Generally, a merchant is required to ship the product within a strict time frame after a customer's credit card is charged. In most cases, this is a 3 business day window. If you are unable to deliver the product in that time period, you should select auth then capture. In an auth then capture scenario, the payment gateway "authorizes" the funds from the customer's credit card. This places a temporary hold on the funds from the customer's account, but does not actually charge the customer's card. Once you ship the merchandise, you process a capture of the funds that you previously authorized.
Since not all gateways support the auth then capture model, you will need to assess your business requirements prior to selecting a payment gateway. Additionally, when using the auth then capture model, your payment gateway will generally charge you for two transactions: the auth, and then the capture.
Should I charge in real time during the checkout process?
We generally recommend that you charge the card in real time during the checkout process for several reasons. First, by processing the transaction in real time, you are able to offer your customers instant feedback about the status of the transaction. For example, if a customer's card is declined, they are notified immediately, and are prompted to enter alternate payment information. If you did not charge the card during the checkout process, the customer will think the order has gone through with no problems until you contact them manually when you process the transaction.
Secondly, by utilizing a real-time charge during checkout, you are able to collect and utilize the card verification code (CVV2). This code, which is the last 3 digits in the signature panel on the back of a Visa or MasterCard, or the 4 digits printed, but not embossed, on the front of an American Express card, may only be utilized during real-time charge during checkout methods. By collecting the card verification code, you are afforded another level of security, and in many cases, are charged a lower discount rate by your merchant bank.
Finally, utilizing the real-time charge during checkout process allows you to more efficiently automate your online business processes. For example, if you are using a third party fulfillment company to deliver your orders, real-time charge during checkout allows UltraCart to forward approved orders directly to the third party fulfillment company without any intervention. This often leads to increased customer satisfaction as it can drastically reduce the time from when an order is placed and when the order is shipped.
What is a Third Party Payment Processor?
A Third Party Payment Processor is a vendor who charges credit cards on your behalf, and then transfers the funds to you through a variety of electronic payment methods. The two most familiar Third Party Payment Processors are PayPal and Google Checkout. Some other third party payment processors include WorldPay and 2checkout.com.
Can I have both a gateway and a third party payment processor?
Absolutely. Many merchant choose to utilize both Google Checkout and PayPal, in addition to their own merchant gateway. By providing your customers with as many payment options as possible, you are insuring that the customer will not be turned away because their preferred payment method is not supported.
Configuration PayPal in UltraCart is easy! In fact, we have an entire chapter dedicated to PayPal setup & configuration in our reference manual. The first step is to sign up for a PayPal account. Once you have signed up for an account, you simply need to follow the step-by-step instructions provided, and you're good to go!
How do I configure Google Checkout?
UltraCart has done all of the hard work in integrating with Google Checkout. The first step is to sign up for a Google Checkout account. Next, simply log in to your UltraCart account, and select Configuration, then Payments. Check the box labeled "Accept Google Checkout", and enter the requested information into the fields provided. You will then need to configure your secure callback URL in your Google Checkout account. Please visit this FAQ entry for additional details.
Can I still use my analytics product with a third party payment processor?
It depends on your analytics product. If you are using either the UltraCart Analytics product, or the UltraCart Affiliate Management product, then no additional configuration is necessary to properly manage purchases made through third party payment processors.
If you are using another package, you will need to contact the vendor directly, as there are some limitations that may prevent third party processor charged transactions from being properly credited to an affiliate, or incorrectly reported in your analytics system.
What is the downside to using a third party payment processor?
While third party payment processors are a wonderful way to increase sales, there may be some negative issues associated with their use.
First, you may be charged a higher transaction or percentage fee for the sales made through third party payment processors. This is not always the case, though. Indeed, Google Checkout is offering free payment processing to all merchants through the end of 2007.
Secondly, with many third party payment processors, you are not given the full information about the customer who is making the purchase. This can make it more difficult to follow up with the customer, as well as offering future marketing benfits such as e-newsletters and special previous customer coupons or discounts.
Finally, if you are using a third party analytics product, you may be limited in the available data provided by the third party payment processor. For example, if your analytics product requires that custom HTML be rendered on the customer receipt, you will be unable to apply that custom HTML with certain third party payment processors.
We encourage you to evaluate each third party payment processor carefully, and weigh the pros and cons associated with your unique business requirements.