One of the joys of any affiliate ecommerce program is checking in to see how it's doing. This means that you need to see which affiliates are producing, which aren't and deduce why for each situation. The critical part of this is analyzing some basic information including the number of clicks brought your way, sales on top of that and of course the ever present goal of return on investment. With just a few reports offered by UltraCart (or any good affiliate ecommerce software), you can get a pulse on what your program is doing and decide where you need to put more effort, or make some changes in areas like commission levels, marketing support materials, education and item selections for inventory.
Armed with individual affiliate ecommerce performance, you can start seeing who the key performers are and what they have in common. From there, it's a matter of either transforming existing affiliates into the same profile, or recruiting ones that already fit. Here's a list of what you need to review, a task that UltraCart makes a virtual breeze to execute with these reporting functions: