Skip to navigation Search UltraCart Get Started
UltraCart logo, dark variant on white
On light Dark logo, white or neutral background
UltraCart logo, white variant on navy
On dark White logo, on navy, black, or imagery
UltraCart logo, white variant on brand color
On brand White logo, on the signup green or alt blue
Construction

Give the mark room to breathe.

Clearspace is measured by the “U” of the wordmark, the unit we call 1U. Maintain at least 1U of clearspace on every side. Never place text, icons, or other logos inside the safe area.

1U 1U 1U 1U

Clearspace

Use the height of the lowercase “u” as your unit. Keep that distance clear of every element on all four sides.

UltraCart logo at 120px wide Full logo · 120px min
UltraCart wordmark at 88px wide Wordmark · 88px min
UltraCart symbol at 16px Symbol · 16px min

Minimum size

Below these sizes the marks lose legibility. For print, use the equivalent at 300dpi: 1in, 0.75in, and 0.2in respectively.

Misuse

Six things never to do.

If any of these are tempting, reach for a different asset, not a modification. Email legal@ultracart.com if your use case isn’t covered.

Don’t stretch or distort the logo.
Don’t recolor outside the approved palette.
Don’t rotate, tilt, or angle the mark.
Don’t add shadows, glows, bevels, or strokes.
Don’t place on busy or low-contrast backgrounds.
Don’t crowd the safe area with other elements.

Primary

Navy Dark Primary brand color. Use for headings, body, dark surfaces.
HEX
#343440
RGB
52, 52, 64
CMYK
72 65 50 53
Logo Blue Primary brand accent. Lifted from the UltraCart mark. Use for emphasis, links, and brand surfaces.
HEX
#61B6E6
RGB
97, 182, 230
CMYK
58 21 0 10
Signup Green Call-to-action color. Reserved for buttons and conversion moments.
HEX
#2F9B73
RGB
47, 155, 115
CMYK
76 14 70 14

Neutrals

Black #0A0A0A
Grey 5 #303030
Grey 4 #828282
Grey 3 #CCCCCC
Grey 2 #EEEEEE
Grey 1 #FCFCFC
White #FFFFFF

Accents

Blue 7 #676AAD
Blue 8 #595F96
Blue 4 #7DBCDE
Blue 1 #B2DBF2
Red 7 #BB423F
Yellow 5 #DAA43A

Pantone & coated values available on request for print, packaging, and signage. Email legal@ultracart.com.

Co-branding

Partnering with UltraCart.

Use these rules when our mark sits next to yours, whether you’re an integration partner, a payment processor, an agency, or a media outlet quoting us.

UltraCart wordmark in co-brand lockup Your logo

Equal weight lockup

For integration and partnership announcements. Match cap-heights, divide with a 1px vertical rule, and allow at least 1U of space between each mark.

Powered by UltraCart wordmark in Powered by lockup

“Powered by” lockup

For checkout footers and merchant stores. Use the wordmark, not the full logo. Set “Powered by” in Poppins Regular at 70 percent of the wordmark’s cap-height.

Press & partnerships

Need something else?

Screenshot kits, embargoed announcements. Reach out and we’ll get it to you.

Email press Email partnerships