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Giordano's Pizza + UltraCart

Giordano's Pizza, a beloved Chicago institution, has been delighting customers with its world-famous stuffed deep-dish pizzas since 1974. Known for their rich flavors and artisanal quality, Giordano's has become synonymous with Chicago-style pizza.

As demand for their iconic deep-dish pies grew beyond Chicago, Giordano's faced the challenge of shipping frozen pizzas nationwide while maintaining their signature quality and taste. Turning to eCommerce, they partnered with UltraCart to create a solution that allowed them to efficiently deliver pizza perfection to doorsteps across the country.

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How UltraCart's Built-In Features Empower Giordano's Pizza to Deliver Nationwide Success

Giordano's Pizza relies on UltraCart's robust suite of built-in eCommerce features to power their online store and deliver an exceptional customer experience. From the intuitive StoreFronts builder and advanced shipping integrations to a completely custom checkout, UltraCart provides all the tools they need to succeed.

StoreFronts

Giordano's leverages UltraCart's StoreFronts to power their online eCommerce presence. The visual builder enables them to quickly and easily update their store with new products, pages, and features. This adaptability ensures they can meet customer demand while providing a seamless online shopping experience.

Working with ScaleLean, Giordanos developed a new store page for their pizza bundles. This new page consolidates 4 separate pages into a single, low friction offer page for their pizza and topping selection.

Perishable Shipping and Order Tracking

UltraCart integrates seamlessly with top shipping and fulfillment partners, helping Giordano's optimize shipping costs while ensuring their pizzas arrive fresh and ready to bake. With built-in package tracking, customers receive real-time updates, offering peace of mind and visibility into their order's journey.

Subscriptions

To cater to their loyal customer base, Giordano's introduced the Deep Dish Club using UltraCart's auto-order platform. Subscribers never have to worry about missing their favorite pizzas, enjoying regular deliveries with just a few clicks.

Custom Checkout

Giordano's customized their checkout experience to address the unique challenges of shipping perishable goods. After extensive A/B testing, they crafted a checkout flow that balances convenience and efficiency, ensuring customers enjoy a smooth and intuitive shopping process.

Because many customers order Giordanos Pizzas as gifts ScaleLean implemented a custom checkout experience that significantly reduced customer service issues.

Checkout Upsell

Giordano's utilizes UltraCart's checkout upsell functionality to recommend complementary items, such as sauces or pizza bundles. These personalized suggestions enhance the customer experience while increasing average order value.

Integrated Web Chat

UltraCart's integrated web chat allows Giordano's to provide real-time customer support, answering questions and resolving issues instantly to ensure customer satisfaction and remove barriers that may otherwise result in a lost sale.

User Accounts

With UltraCart, Giordano's offers user accounts that enable customers to leave reviews, reorder with ease, and speed up the checkout process. This feature simplifies repeat purchases and fosters brand loyalty.

EDI and Costco

Giordano's inventory seamlessly syncs with UltraCart's EDI system, ensuring accurate inventory levels across all channels, including their major retail partner, Costco.

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