About Mad Mimi

Mad Mimi makes it simple and enjoyable to create beautiful HTML emails. Our easy-to-use platform helps you create, send, and track your email campaigns, all from within the same simple and intuitive interface. We also provide industry leading customer support.

  • Offers a wide range of plans to suit any list size.
  • Provides smart list management. We take the pain out of dealing with bounces and unsubscribes.
  • Offers robust reporting and tracking to measure opens, clicks, and engagement.
  • Offers impeccable delivery and security with PCI compliance, and 248-bit SSL encryption.
  • Provides plenty of add-on goodies like web forms, social links, and more!

With a unique, template-free approach to email creation and fanatical customer support, Mad Mimi is trusted by more than 100,000 customers...from micro businesses to large brands like Air Canada, TimBuk2, and StumbleUpon. Enroll in our FREE version and give us a try. You'll be on your way to creating fun and engaging email campaigns in no time!

Interview with Chris Riegger / VP of Digital Partnerships for Mad Mimi Email Marketing

1. We've recently had a number of UltraCart merchants talking about how great Mad Mimi is, so kudos to your team! Can you give me your 30-second elevator pitch about why UC users should be on Mad Mimi?

Sure thing. Mad Mimi makes it simple and enjoyable to create beautiful HTML emails. We offer an easy-to-use platform that helps you create, send, and track your email marketing campaigns, all from within the same intuitive interface. We also offer some of the best customer service in the industry, or anywhere for that matter.

I also think understanding our background will give you some insights into our philosophy.

Mad Mimi was founded in 2008 by Gary Levitt. At the time, Gary owned a music production company and was looking for a good email marketing solution. After an all-out search, he wasn't happy with anything he found.

There were a lot of options, but they were all pretty complicated and really hard to use. It wasn't long before Gary decided that there was a great need for a super-simple, yet powerful, email marketing solution. It's hard enough being a business owner and having to do everything: accounting, order management, sales, HR, etc. We feel that it shouldn't be painful to market your business.

2. So what do you do at Mad Mimi?

My title is VP of Digital Partnerships. In that role I lead all of our partnerships and integration efforts. So I am heavily invested in promoting our API. I'm amazed at what our API has allowed our partners and others to come up with to help our mutual customers. I also work directly with our founders to help advance our business strategy and continue enhancing Mad Mimi to make it even more powerful and relevant to our customers.

3. You've already made the case for Mad Mimi, but can you tell us why email is an important channel? With so many marketing options out there, what makes email marketing worthwhile?

This is my favorite topic. Email is an absolute must do for any business. It's fast, cheap and incredibly measurable, giving you info like who opened, clicked, and shared your email. With ecommerce, you already know your customers, so you can easily aggregate that customer list and use email marketing to let them know about sales, promotions, or other valuable information. We even sync with Google Analytics so that online sellers can see exactly how much revenue is being driven from each email that they send. Every business needs to communicate effectively with their customers both before and after the sale and any business that doesn't do that will struggle to grow.

In what other channel can you send a message directly to a consumer that they can view and then click through to anywhere you want them to go? And the better you target that message the more they feel you are communicating with them personally and take them to products, promotions, or events that will be relevant to them. Email is a great way to drive engagement.

4. From day one, Mad Mimi was simply an easy way to send email, how has the company evolved and how do you see Mad Mimi continuing to evolve?

At our core, we're still an email marketing company and continue to be totally email-focused. It's what we love and it's still incredibly relevant in the marketplace. As the email channel has evolved we have added things like social integrations, tools for bloggers, and other features that offer more ways for our customers to use email. Over the last year or more we've also built several proprietary integrations into other great tools like Salesforce, Batchbook, Facebook, etc. So, Mad Mimi also syncs with lots of other great services (like UltraCart!).

Going forward I see us continuing to build out Mad Mimi with more great features and possibly creating other new products as well.

5. Social media can be a great help to business, how has Mad Mimi charted its course in that realm?

It's been amazing to see the massive growth in social media over the last few years. We've built out a whole suite of social media tools for customers. For instance, with Mad Mimi you can add social icons to your email newsletters to drive more traffic to your Facebook page or your Pinterest board, you can add like/share buttons to your email campaign so that your audience can immediately share your promotion with friends. You can even set up a Mad Mimi signup form right on your Facebook Company Page.

The cool thing about social media and email marketing is that they work so well together. Email is a great way to drive engagement to social profiles. We see lots of customers using email to drive more traffic to a social promotion or event page, for instance. And while social platforms like Facebook are very popular, email is still the number one reason that adults go online (http://pewinternet.org/Reports/2011/Search-and-email/Report.aspx).

6. Making sure your product is easy to setup and use is one thing, but getting it to the end customer is entirely different. How do you navigate the difficult space that is "Deliverability"?

Its funny - we're at Question 6 and just now getting to the most important thing! Deliverability is the name of the game in the email space and we manage it very closely. We're an opt-in only sender and have very close working relationships with all of the major ISPs like Google, Yahoo, Hotmail, etc. All of this hard work allows us (and our customers) to send emails safely and securely, knowing that their newsletters are getting to inboxes.

Sometimes folks ask us about buying lists and we try to help our customers understand that nurturing your own opt-in email list is the way to go. We also offer lots of tools like webforms and integrations to help them grow their audience list. Something as simple as putting a "subscribe to updates" form on your blog or online store can do wonders.

Managing your business

Manage the full life-cycle of your business using our robust departments


One of UltraCart's most powerful features is its robust back office systems. With Departments for Auto Orders, Shipping, Fraud Review, and much more.


Customer Profiles allow your customers to store their information, view past orders, write item reviews, and more.


The UltraCart platform features a variety of robust reports to help you manage your e-commerce business. From complete Sales reports to Item and Customer reports.


Affiliate marketing is one of the most powerful and least expensive ways to promote your brand. With the affiliate doing their own marketing, you'll likely see an increase in sales, as well as awareness of your brand.


Download sales information into QuickBooks automatically with our free UltraBooks software. UltraBooks allows UltraCart merchants to import data directly to QuickBooks™ software.



Having someone else ship your products can be one of the best decisions that you will ever make. It will allow your company to focus on other areas such as product development and marketing.

Advanced Integrations

UltraCart has hundreds of advanced features available, but even we can't predict every need. If you require additional functionality not integrated directly into the UltraCart E-Commerce Platform, you can use our available advanced integration interfaces to offer complex and robust services to your website visitors.

Activation Codes

Selling software that requires a custom registration code? Or need to provide a user name & password in real time? Check out our Activation API to see how you can utlize UltraCart in these scenarios. More about Activation Codes


Webhooks are asynchronous outbound notifications of events to an external server. The Webhook resource allows for programmatic configuration of Webhooks on an UltraCart account.More about webhooks

Electronic Data Interchange (EDI)

An inter-company, application-to-application communication of data in standard format for business transactions, Electronic Data Interchange (EDI) is a set of standards for structuring information that is to be electronically exchanged between and within businesses, organizations, government entities and other groups. The standards describe structures that emulate documents, for example purchase orders to automate purchasing. The term EDI is also used to refer to the implementation and operation of systems and processes for creating, transmitting, and receiving EDI documents. More about EDI

Application Programming Interface (API)

UltraCart provides advanced merchants sophisticated and robust REST-style API for manipulating an UltraCart account. Common uses for the APIs include integration with a custom legacy applications, real-time inventory and product management, bulk import and export of customer data, ad more.

Currently implemented are API functions for systems such as Item Management, Catalog Management, Inventory, and Order Processing. If you require an API that is not currently implemented, please contact our Professional Services department for a development estimate. More about the UltraCart API


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