Ontraport is a CRM and automation platform designed for any business that's ready to scale. Ontraport gives you the tools you need for selling, marketing and managing a business online — all in one app.

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Q&A with Ontraport

1. What is Ontraport?

Ontraport supports entrepreneurs in delivering their value to the world by removing the burden of technology and automating their business.

  • Powerful, customizable CRM
  • Landing Pages and forms
  • Email, SMS, and direct mail marketing automation
  • Payment processing + affiliate management
  • Salesforce automation
  • Powerful rule-based automation
  • Enterprise-grade email delivery
  • Free onboarding support, amazing customer service

2. Say I’m a startup business and I haven’t started selling anything yet. When should I start using Ontraport?

This is key, as one of the first things you need to do as a business in its early stages is to build your list. You can start doing so on any of our products whether you choose ONTRApages Free, ONTRApages Premium, Ontraport Basic, Plus, Pro, and Enterprise. Ontraport Pro is our most popular option and offers full feature capabilities. If you want to discuss your specific situation, give our Business Solutions team a call at 855-ONTRAPORT option 1.

3. Why is the connection between UltraCart and Ontraport important? (When does Ontraport recommend UltraCart?)

While Ontraport offers order forms for single products, some of our clients require a powerful shopping cart such as UltraCart. For example, detailed product attributes such as different colors and sizes, multiple international currencies, as well as more robust shopping cart features, including inventory management, backorders, fulfillment, etc., are essential to keep up with your rate of sales. The integration between the two is easy to set up, and all purchases in UltraCart are logged and tracked in Ontraport so that you can run automation based off of them.

Managing your business

Manage the full life-cycle of your business using our robust departments


One of UltraCart's most powerful features is its robust back office systems. With Departments for Auto Orders, Shipping, Fraud Review, and much more.


Customer Profiles allow your customers to store their information, view past orders, write item reviews, and more.


The UltraCart platform features a variety of robust reports to help you manage your e-commerce business. From complete Sales reports to Item and Customer reports.


Affiliate marketing is one of the most powerful and least expensive ways to promote your brand. With the affiliate doing their own marketing, you'll likely see an increase in sales, as well as awareness of your brand.


Download sales information into QuickBooks automatically with our free UltraBooks software. UltraBooks allows UltraCart merchants to import data directly to QuickBooks™ software.



Having someone else ship your products can be one of the best decisions that you will ever make. It will allow your company to focus on other areas such as product development and marketing.

Advanced Integrations

UltraCart has hundreds of advanced features available, but even we can't predict every need. If you require additional functionality not integrated directly into the UltraCart E-Commerce Platform, you can use our available advanced integration interfaces to offer complex and robust services to your website visitors.

Activation Codes

Selling software that requires a custom registration code? Or need to provide a user name & password in real time? Check out our Activation API to see how you can utlize UltraCart in these scenarios. More about Activation Codes


Webhooks are asynchronous outbound notifications of events to an external server. The Webhook resource allows for programmatic configuration of Webhooks on an UltraCart account.More about webhooks

Electronic Data Interchange (EDI)

An inter-company, application-to-application communication of data in standard format for business transactions, Electronic Data Interchange (EDI) is a set of standards for structuring information that is to be electronically exchanged between and within businesses, organizations, government entities and other groups. The standards describe structures that emulate documents, for example purchase orders to automate purchasing. The term EDI is also used to refer to the implementation and operation of systems and processes for creating, transmitting, and receiving EDI documents. More about EDI

Application Programming Interface (API)

UltraCart provides advanced merchants sophisticated and robust REST-style API for manipulating an UltraCart account. Common uses for the APIs include integration with a custom legacy applications, real-time inventory and product management, bulk import and export of customer data, ad more.

Currently implemented are API functions for systems such as Item Management, Catalog Management, Inventory, and Order Processing. If you require an API that is not currently implemented, please contact our Professional Services department for a development estimate. More about the UltraCart API


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