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Need help? Contact UltraCart Support for integration issues, or refer to HubSpot Support for platform-related help.
About HubSpot
HubSpot integrates with UltraCart to automate customer engagement and track conversions. This integration helps you create deals in HubSpot from UltraCart orders, send tracking data, and enhance your CRM workflows with detailed order and customer data.
Overview
HubSpot is a leading CRM and inbound marketing platform used for managing sales pipelines and marketing campaigns. UltraCart's StoreFront platform supports firing HubSpot's tracking pixels and automatically creating deals when orders are placed. This integration allows merchants to push order and customer information directly into HubSpot, aligning ecommerce and CRM efforts for better customer lifecycle management.
Key Benefits
- Conversion Tracking: Capture customer activity and conversions directly in HubSpot using tracking pixels.
- Automated Deal Creation: Automatically create deals in HubSpot when a purchase is completed on UltraCart.
- CRM Enrichment: Push detailed order and customer data to HubSpot contacts and deals.
- Pipeline Flexibility: Customize default, cancel, and refund pipeline stages for tighter sales process control.
Integration Features
- OAuth Connection: Secure API authentication with HubSpot using OAuth 2.0.
- Form GUID Mapping: Link HubSpot forms for accurate contact creation.
- Item-Level Deal Naming: Option to use Item ID instead of Order ID for deal names.
- Custom Deal Properties: Automatically populate over 20 custom fields including items, totals, discounts, and shipping details.
- GDPR Compliance: Configure opt-in rules to comply with data protection regulations.
Documentation / Integration Information
To integrate HubSpot with UltraCart, follow these steps:
- Navigate to StoreFronts > Privacy and Tracking in UltraCart.
- Scroll to the HubSpot section and configure the Portal ID and Form GUID from your HubSpot account.
- Use the “API Connection” button to authenticate with HubSpot using OAuth 2.0.
- Set your desired Pipeline and Stage options for conversion, cancellations, and refunds.
- Test the integration by placing an order using a test credit card and verify that the HubSpot tracking pixel fires and a deal is created.
For full instructions, see the UltraCart + HubSpot Integration Guide.
For general HubSpot support, visit the HubSpot Help Center.
Managing your business
Manage the full life-cycle of your business using our robust departments
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Advanced Integrations
UltraCart has hundreds of advanced features available, but even we can't predict every need. If you require additional functionality not integrated directly into the UltraCart E-Commerce Platform, you can use our available advanced integration interfaces to offer complex and robust services to your website visitors.
Activation Codes
Selling software that requires a custom registration code? Or need to provide a user name & password in real time? Check out our Activation API to see how you can utlize UltraCart in these scenarios. More about Activation Codes
Webhooks
Webhooks are asynchronous outbound notifications of events to an external server. The Webhook resource allows for programmatic configuration of Webhooks on an UltraCart account.More about webhooks
Electronic Data Interchange (EDI)
An inter-company, application-to-application communication of data in standard format for business transactions, Electronic Data Interchange (EDI) is a set of standards for structuring information that is to be electronically exchanged between and within businesses, organizations, government entities and other groups. The standards describe structures that emulate documents, for example purchase orders to automate purchasing. The term EDI is also used to refer to the implementation and operation of systems and processes for creating, transmitting, and receiving EDI documents. More about EDI
Application Programming Interface (API)
UltraCart provides advanced merchants sophisticated and robust REST-style API for manipulating an UltraCart account. Common uses for the APIs include integration with a custom legacy applications, real-time inventory and product management, bulk import and export of customer data, ad more.
Currently implemented are API functions for systems such as Item Management, Catalog Management, Inventory, and Order Processing. If you require an API that is not currently implemented, please contact our Professional Services department for a development estimate. More about the UltraCart API
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