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Bridge the gap between your storefront and your sales pipeline with the UltraCart + HubSpot integration. Automatically sync granular order data and customer behaviors to trigger high-converting workflows, unify your CRM, and measure the exact ROI of every marketing campaign.

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HubSpot is the premier CRM platform for scaling businesses, offering a unified suite for marketing, sales, content, and customer service. Unlike disjointed tools, HubSpot centralizes every touchpoint—from the first site visit to the hundredth purchase—into a "Source of Truth" that empowers your team to move faster. For ecommerce merchants, it transforms static customer lists into dynamic, living profiles that reveal exactly what your customers want and when they want it.

For high-volume merchants, the power lies in automation and segmentation. This integration eliminates manual data entry, allowing you to build sophisticated "Smart Lists" based on purchase frequency, average order value, and specific product categories. Whether you are running complex B2B sales cycles or high-velocity B2C drops, HubSpot digests UltraCart’s robust data stream to automate abandoned cart recovery, post-purchase nurturing, and win-back campaigns that run on autopilot while you sleep.

The synergy between UltraCart and HubSpot goes deeper than standard plugins found on other platforms. Because UltraCart handles complex checkout scenarios—such as upsells, recurring billing, and mixed physical/digital carts—we ensure this rich data is passed accurately into HubSpot deals and contacts. This allows you to attribute revenue down to the specific email or ad click, giving you a competitive edge in optimizing your ad spend and increasing customer lifetime value (CLV).

  • Unified CRM database: Centralize UltraCart customer profiles, deals, and activities alongside email, chat, and sales notes for a complete 360° view of every buyer.
  • Automated post-purchase workflows: Trigger nurture sequences, review requests, and win-back campaigns automatically when UltraCart orders are placed, refunded, or canceled.
  • Deal and revenue tracking: Create HubSpot Deals from UltraCart transactions so you can attribute revenue to specific campaigns, lists, and automation journeys.
  • Behavior-based segmentation: Build dynamic lists using order history, product categories, and engagement signals to power targeted email and SMS campaigns that increase repeat purchases.
  • Marketing automation & AI: Use workflows, lead scoring, and AI-driven insights to prioritize high value UltraCart customers and streamline sales follow-up.

Support

Our dedicated, support team is here to help you every step of the way!

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Quick answers to common questions.

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Extensive documentation and code examples.

Dive into our detailed guides and examples to optimize your UltraCart experience. From setup to advanced features, our resources cover it all.

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Video training tutorials, guides and tips.

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Onboarding Assistance for New Merchants.

Get personalized help setting up your store, adding products, and integrating payment gateways to launch quickly and confidently.

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