Discounts, promotions and coupons are often the best way to attract new customers, reactivate old customers and to increase completed sales during the checkout process. The best shopping cart in the world is one that allows you the most control over these since too much discounting hurts margins. UltraCart offers an unbelievable number of ways to apply discounts to ensure the correct method to support, not degrade, your business.
Merchants often struggle to choose the best shopping cart, but later realize that the control over discounts and promotion is lacking. UltraCart solves this problem by providing many approaches to apply discounts, promotions and varying pricing models including mixing and matching them among different product types to give your customers the incentives they need to make higher volume purchases.
When deciding how to "incentivize" your customers, a balance must be struck between margin maintenance, purchasing volume and trying to nurture new or close out old products. These are often conflicting methods which even the best shopping carts cannot address. UltraCart has built in the flexibility to give you discount control in the following ways: