Today's ecommerce market provides a wide selection of goods and services. Unless an ecommere merchant has the benefit of an established brand presence, their products will be competing with hundreds and thousands of similar items. An online merchant needs to build their business with a unique marketing strategy that promotes their remarkable services. Quality shopping carts entice customers to spend more, while poorly-designed ones drive people to their competitors' sites. An ecommerce design strategy must prioritize the shopping cart since this is an area where many companies lose business. Learn and then practice the following ecommerce design tips to creating a sleek shopping car that turns visitors into buyers.
Effective ecommerce design makes online shopping more convenient than physical stores. Using familiar shopping cart icons, like the one above, is one of the basics often missed by eCommerce website designers: Making sure their shoppers know how to get to their store and place items in their basket.
A shopping cart's ecommerce design must serve the customers' most basic need: convenience. Visitors should be able to easily navigate every webpage, swiftly browse, receive adequate product information and make confident purchases. Consider the following guidelines when organizing a shopping cart layout:
Visitors expect mini-carts to appear in the upper-right corner of each webpage. They may display order totals, the number of items and relevant shipping deals. Their mini-cart should have a clickable icon linking to the full page cart. Their full page cart will provide additional information like product details, pictures, shipping options, taxes, remove/edit buttons and clearly marked "continue shopping" or "proceed to checkout" buttons.)
Thus it is a safe ecommerce design choice to use the traditional "cart" button. But some retailers have experimented with other attractive symbols.
In the early days of the internet, crude design elements might be tolerated but with any mainstream product, particularly in the consumer realm, a garish or mismatched fonts, colors and other design elements typically send a signal of a low level of trust and less likelihood of purchasing
This is in order to guide the user to the appropriate areas in the correct order (to help move them through the sales cycle or funnel) and to prevent any congnitive interference since there is so much information coming at a user at once and they expect standard visual cues to help them recognize where to find things
For potential customers who are later in the sales cycle (who are getting ready to buy), they will often need these "trust" tools to keep them on the checkout/payment path
Offering live chat or similar support options on each webpage that connects customers with a customer service representative ready to answer any questions they have builds confidence and eliminates many barriers to purchasing
Global tablet shipments reached 26.8 million in the fourth quarter of 2011. This means that most online merchants will need to incorporate ecommerce design features to meet the expectations of the tablet users who want to touch, pinch and zoom. Create wider navigations buttons, larger fonts, and 360° product images using responsive or adaptive designs and CSS3 media queries or even new "adaptive resolution" technologies that allow a single layout to serve multiple formats.This ecommerce design still draw attention to the mini-carts, but use unique icons to appeal to their consumer base. If you decide to trial different icons, analyze their visitor traffic and sales to determine whether or not this strategy is effective for their business.
The products or services are what bring visitors to their site. Effective online retailers will want to make sure their shopping cart provides potential customers with adequate information about these goods throughout the duration of the purchase process. This can mean:
An exemplary ecommerce design includes a shopping cart that allows easy and obvious changes such as items, quantities ordered and more. Customers should be able to manipulate their carts freely and not worry about unintended purchases. This means allowing:
A merchant's checkout process must be seamless to convert interested visitors to confident buyers. Avoid long or confusing checkouts in favor of single page checkout processes (like those offered by many third party shopping carts including UltraCart). It has been proven over and over that the longer the process, the more chances given a customer to reconsider a purchase. A shopping cart's ecommerce design should please customers with its efficiency and make them feeling safe handing over their personal information with approaches like:
For new merchants, choosing a shopping cart platform that will help meet these criteria and testing it out before buying is a wise course. Most shopping cart providers will let you trial their software before purchasing it. (For example, UltraCart offers a free 30-day trial for interested businesses.) Selecting an ecommerce design friendly shopping cart platform that stands out in its efficiency to serve their customers is the best step any online merchant can take.