In the competitive world of online shopping, standing still means falling behind. The most successful eCommerce brands aren’t just building beautiful stores—they’re constantly optimizing, testing, and refining their customer experience to drive growth. That’s where UltraCart’s built-in A/B Testing and Auto Orders tools come in.
As we wrap up the UltraCart Marketing & Engagement Series, we’ll explore how these advanced features can help you fine-tune your store, increase conversions, and build a predictable, recurring revenue stream—ensuring your business isn’t just thriving today, but scaling into the future.
The Power of A/B Testing: Data-Driven Decisions That Work
A/B testing, also known as split testing, allows you to compare two versions of a webpage, product offer, or design to see which performs better with real customers. With UltraCart’s built-in Experiment Engine, you can test everything from button colors to full theme layouts—no coding or third-party tools required.
UltraCart makes A/B testing effortless by giving you:
- On-page experiments — Test headlines, product images, pricing layouts, and CTAs directly in the StoreFront Visual Builder.
- URL experiments — Compare two distinct landing pages or promotional pages to find the top-performing version.
- Theme experiments — Safely test a new design or layout without fully committing, reducing the risk of a failed redesign.
- Upsell experiments — Identify which upsell or cross-sell offers generate the highest average order value (AOV).
Even better? UltraCart automates the heavy lifting:
- Automatic traffic shifting ensures more visitors are routed to the best-performing version during testing.
- Automatic experiment resolution locks in the winning variation once a clear result is reached.
UltraCart’s A/B Testing and Experiments: UltraCart A/B Testing and Experiments.
Integration and Deployment Documentation: UltraCart Documentation: A/B Testing.
Build Recurring Revenue with Auto Orders
One-time sales are great—but recurring revenue is where real stability and scale happen. UltraCart’s Auto Orders subscription tools let you transform regular products into subscriptions, offering customers convenience and helping you generate predictable monthly income.
With UltraCart Auto Orders, you can:
- Offer flexible billing intervals (weekly, monthly, quarterly).
- Let customers manage their own subscriptions—skipping, pausing, or modifying orders from their account portal.
- Reduce churn with automated payment retries and renewal reminders.
- Analyze subscription performance with detailed reporting and analytics.
Whether you sell consumable goods (like supplements or coffee), digital products, or memberships, Auto Orders turn one-time shoppers into loyal subscribers—boosting customer lifetime value and smoothing cash flow.
Recurring Revenue, No Plugins Required: UltraCart Subscriptions
UltraCart Subscriptions and Customer Retention: UltraCart Customer Retention
Subscription Documentation: UltraCart Documentation: Auto Orders
The Ultimate eCommerce Flywheel: Test, Optimize, Scale
When you combine A/B testing and subscriptions, you create an optimization flywheel:
- Test everything you offer, from pricing to product bundles.
- Identify and implement the best-performing experiences.
- Lock in recurring revenue with Auto Orders.
- Use the data you collect to launch the next round of improvements.
This cycle of continuous improvement gives UltraCart merchants a massive edge, allowing them to stay agile, respond to customer needs, and scale confidently.
Explore the Full UltraCart Marketing & Engagement Series
This article is part of the UltraCart Marketing & Engagement Series—a five-part guide designed to help you unlock the full potential of your eCommerce business. Check out the other articles in the series to discover even more ways to drive growth, improve customer experience, and optimize performance:
Unlocking eCommerce Growth: Why UltraCart is the Ultimate All-in-One Platform
Discover how UltraCart’s unified platform reduces reliance on third-party tools, boosts efficiency, and helps merchants of all sizes grow.
Mastering eCommerce Intelligence: How UltraCart Helps You Understand Your Customers & Orders
Learn how UltraCart’s Customer Management Dashboard delivers deep customer insights, segmentation, and behavioral data to power smarter marketing.
See the Big Picture: Using UltraCart Analytics and the Data Warehouse to Drive eCommerce Success
Explore UltraCart’s unified analytics and BigQuery integration to monitor KPIs, costs, and campaign performance—helping you make confident, data-backed decisions.
Maximize Every Sale: Using UltraCart's Built-In Upsells and Personalization Tools
Break down UltraCart’s powerful Upsell Engine, Visual Builder, and demographic targeting to boost average order value and personalize the customer journey.
