Custom Checkout
Ever find yourself shopping online and you add an item and suddenly you're taken to a completely different site? You feel like you have been given the online version of a bait and switch. You thought you were buying from one site but you are actually finishing the payment and details on another site. It may have been a dropoff into a low-end shopping cart, or Paypal's standard payment gateway, or even the sites own handmade shopping cart. Either way, you get dropped off into Neverland with only the name of the website you were shopping on in text at the top of the page and some form fields to put your credit card and shipping information into, scary.
This doesn't exactly inspire confidence to continue with your purchase. In fact it says something about the company that allows their online customers to have to go through this frustrating process.
That is why UltraCart provides you with a Custom Checkout.
Your checkout process looks just like your site. The only way visitors know that they have moved from your site to another site is the address that says secure.ultracart.com.
You can even change that to secure.yourdomain.com if you add a custom SSL to your cart.
The way UltraCart handles this seamless branding between your website and your cart/checkout is to allow you to add html around the checkout area. You can also change colors and other areas of the cart template.