Case Study: airSOCOM.com
About airSOCOM.com
airSOCOM.com is one of the Internet's top destinations for Airsoft supplies and information. Featuring hundreds of products, with thousands of images, videos, and other content, airSOCOM.com delivers the visitor a premium shopping experience.
Simplified Page Management
With hundreds of items for sale, airSOCOM.com cannot afford to maintain hundreds of product pages using traditional site development tools. Thanks to the UltraCart content management system, the staff at airSOCOM.com can dynamically edit templates, automatically deploy new content when new items are added to the store, and even automatically test variations on design and content to maximize visitor conversion rates.
Utilities like the Catalog Management application allow airSOCOM.com staff quick and easy drag and drop functionality to assign items to groups, build up site hierarchy, and more.
Dynamic Multimedia Presentation
When it comes to convincing the visitor to buy, airSOCOM.com knows that a picture is worth a thousand words. airSOCOM.com utilizes UltraCart's advanced multimedia presentation tools to keep one step ahead of the competition. Since most browsers cannot easily display highly detailed full scale images, airSOCOM.com utilizes the integrated flash-based image zoom functionality to allow visitors to zoom-in to incredibly detailed images of the product, allowing them a better sense of the realism displayed in each replica.
In addition to still images, many products feature custom video content produced by airSOCOM.com to demonstrate the use and handling of individual items. In these cases, airSOCOM.com simply uploads their video to UltraCart, and it is automatically processed, converted, and prepared for streaming to virtually any web browser, regardless of version or platform.
Item Filtering
While many of airSOCOM.com's customers are window-shopping, many more know exactly what they want. Be it a specific price range, a particular manufacturer, or other attribute, these visitors want to visit the site, quickly see the items that match their criteria, and make their purchase.
Using the UltraCart content management system, airSOCOM.com is able to quickly create item filtering pages that allow visitors to filter available items by any number of criteria, and delivers the user customized and details results, putting them in control.
Search Engine Footprint
Simply having a great selection and easy-to-use website isn't enough for a successful e-commerce operation. Advertising and search engine ranking are key elements to attracting buyers. Thanks to the UltraCart content management system, the entire airSOCOM.com site looks and feels exactly like any other site developed using traditional site management tools. No strange links, no ? or & symbols. Each URL has the same structure as one would expect from a fully static web site. Thanks to these optimizations, airSOCOM.com is able to deliver a substancial search engine footprint of over 2,700 pages.
For More Information
For more information about airSOCOM.com, please visit their contact page. If you would like to talk to the UltraCart professional services department, please click here.