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The Auto Order feature allows a merchant to configure store items to be re-ordered automatically. This is also called "recurring order". Merchants can configure the Auto Order Item to be automatic on a pre-defind schedule or allow the customer to specify the frequency. We often times see this technique used for pharmaceuticals, subscriptions, and can even be configured to set up payments for your product. UltraCart provides a Back Office tool for management of any existing auto order.
Upsell refers to when you encourage a customer to buy a little something extra during the closing of the deal (checkout). For example; a shoe salesperson might suggest that when you buy a pair of shoes that you also use some weather protectant spray. These "Upsells" are usually small purchases that the buyer doesn’t have to put a lot of thought into and are presented in a timely fashion; right when they have their wallets (credit card) in hand. It's much different and more effective than simply displaying "related" or "suggested" item(s) at the bottom of the view cart.
The upsell offer appears with your configured "Upsell" item(s) displayed. It will also include your custom message promoting the additional item(s). Since the customer has already entered their payment and shipping information, this additional purchase is a simple "click" of a YES or NO button.
Imagine being able to increase your revenue by 10% simply through Upsells during the checkout. This could be the difference between a break even e-commerce business or a highly profitable one. In today’s competitive advertising arena for e-commerce related sites you can not afford to leave the revenue on the table that can come from Upsells.
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